SaaS · Series B
Northbeam grew expansion revenue 3.2× with lifecycle email.
Rebuilt onboarding into a 21-day activation track and connected product events to triggered upsell journeys.
+312%
expansion MRR
−28%
churn
6 wks
to launch
Email Marketing · Lifecycle · CRM
We design, build and run nurture flows, broadcast campaigns and CRM-connected journeys that retain customers and expand account value — measured against revenue, not opens.
Arkoray Lifecycle
nowWelcome — your first 30 days
Arkoray Nurture
2hCase study: how Northbeam grew 3×
Arkoray Retention
1dWe saved your cart for you
Arkoray Weekly
3dIssue #142 · Signal over noise
Sending now
Trusted by lifecycle teams at growing companies
01 · Capabilities
Multi-step nurture sequences that move cold subscribers to sales-ready in weeks, not quarters.
Behavior-triggered journeys across onboarding, activation, upsell, win-back and retention.
Churn-risk scoring, save flows and loyalty tracks that protect MRR you already earned.
Editorial-grade newsletters with the rigor of a publication and the conversion of a campaign.
Two-way sync with HubSpot, Salesforce, Klaviyo, Customer.io and Postgres event streams.
A/B and multivariate tests on subject, copy, offer and send time — graded on revenue.
02 · Funnel
We instrument every step — from first capture to repeat purchase — so you can see where value is created and where to invest next.
Lifecycle funnel · last 90 days
live3.2%
lead → opp
22%
opp → won
$382
rev / subscriber
03 · Automation
Trigger
User signs up
Wait 5m
Settle event
Welcome + setup
Branch
Activated?
Activation nudge
Use-case story
Score
+15 MQL points
Handoff
Notify sales rep
04 · Reporting
We connect ESP, CRM, product analytics and warehouse so every send is graded on opportunities created and revenue closed.
See a live walkthrough →Campaign performance
$842,910 attributed revenue · 30d
42.6%
open rate
8.1%
click rate
$3.42
rev / email
6.1×
ROAS
05 · Performance
+187%
lift in qualified leads from nurture vs broadcast
−34%
churn after 90d save-flow rollout
$3.42
average revenue per email sent
42.6%
open rate across managed accounts
06 · Case studies
SaaS · Series B
Rebuilt onboarding into a 21-day activation track and connected product events to triggered upsell journeys.
+312%
expansion MRR
−28%
churn
6 wks
to launch
DTC · $40M GMV
Replaced four disconnected flows with a single segmented program tied to LTV and discount thresholds.
$1.42M
recovered revenue
12.4%
click rate
8.4×
ROAS
07 · Testimonials
“Arkoray rebuilt our lifecycle program from scratch. Within two quarters, email became our second-largest revenue channel.”
Priya Shah
VP Growth, Northbeam
“The win-back flow alone paid for the engagement in the first 30 days. They run it like an in-house team — only sharper.”
Marcus Tate
Head of Retention, Helix Goods
“Every send maps back to revenue in our warehouse. The reporting is honest, which is rare for an agency.”
Lena Okafor
CMO, Loomwave
08 · CRM & Stack
We deploy on your ESP, sync to your CRM, and report from your warehouse. No black boxes, no rip-and-replace.
09 · FAQ
Most clients have a foundational onboarding + nurture program live in 3–4 weeks. We sprint in two-week increments after that, shipping new flows and tests every cycle.
Yours. We work natively inside HubSpot, Salesforce, Klaviyo, Customer.io, Iterable, Braze and more. You own the data, the templates and the audience — always.
Yes. The plan includes lifecycle strategy, two campaigns per month and one automation build. Larger programs scale up from there with transparent monthly retainers.
By revenue. We connect sends to opportunities and closed revenue in your CRM or warehouse and report monthly on revenue per email, ROAS and incremental lift.
Yes — DMARC/DKIM/SPF setup, list hygiene, suppression rules, GDPR and CAN-SPAM compliance are part of every engagement.
10 · Final step
30-minute strategy call. We'll audit your current program, identify the highest-leverage flows to ship first, and show you a roadmap to revenue.
Reply in <24h
Every inquiry, business days
No lock-in
Month-to-month retainers
One team
Strategy, copy, design, dev